Quantitative Research

Quantitative Research

Quantitative research is conducted to help firms to utilize the data of the research to optimize their products and services. Market Research Field Services has vast expertise in quantitative research especially in Indian scenario. We undertake research projects only after understanding the objective or goals of the research for clients:

We conduct research using our unique “DECIDE” framework of market research:

  • Define the marketing problem
  • Enumerate the controllable and uncontrollable decision factors
  • Collect relevant information
  • Identify the best alternative
  • Develop and implement a marketing plan
  • Evaluate the decision and the decision process