Ethnography research is used to study a thing or a person or a group of persons in their own natural environment. Through this observational method, the behaviour and attitudes of the people are understood.
For a business it is important to know about their customers or potential customers while developing a product. Ethnography research helps them here. Market Research Field Services uses this research methodology to study the consumers in their natural settings.
Through the research, we enable brands to understand the relationship between their products and the consumers. How consumers are using the products in their daily lives, what difficulties they are facing, what are their expectations etc can be understood. Further, the research helps businesses to improve the quality of their goods or services and increase their acceptability among consumers.
Our experienced researchers conduct ethnography research in 100% natural settings of the consumers.