Focus Group Discussions (FDGs) is a market research tool to understand a particular issue through discussions. It involves bringing together a small group of likeminded people to discuss on a topic. For brands, the topic might be anything concerning their business.
Market Research Field Services consists of a dedicated team to conduct FDGs. They are the best in the industry. We employ scientifically proven techniques to get valuable information by moderating these discussions.
Our aim is to bring out deep thoughts and feelings of the participants during the discussions. The insights thus brought out can be used by the brands for their business strategies.
One of our key service provisions is to allow our clients to monitor the discussions through video streaming. Also, they can access them for their future reference.