Face to Face interviews allows for an unbiased quantitative market research. All the respondents to the interview are given the same set of data on which questions are asked.
These interviews are conducted at a place chosen by the respondents. It is often in their homes, schools, malls, offices etc. It allows them to participate fully in the interviews at their will.
Face to face interviews allow the interviewer to maintain great rapport with the respondents. This helps in getting valuable information.
At Market Research Field Services you will find best interviewers for your goals. Our interviewer pool consists of people from diverse industries. Also, they are capable of conducting interviews in multiple Indian languages. Our research approach is pan-India.
Often stimulus materials are used in face to face interviews to make interviewees respond. The following are the materials we use: