In-depth Interview is a qualitative market research methodology. It is to understand the consumers’ perspective on a brand, a good or a service through detailed interviews. Respondents to the interview are often a small group of people. Interviewers ask precise questions to understand the issue in-depth.
At Market Research Field Services, our experienced interviewers are capable of conducting interviews across all industry segments and among all types of consumers. The questionnaire for the interview is scientifically drafted to get authentic information.
All our interviews are recorded and transcribed for future reference by our clients. We have expertise in using local dialects too to conduct in-depth interviews.
Market Research Field Services covers professionals like doctors, key opinion leaders, senior managers, consumers etc., through in-depth interviews.